Hustler Words – American consumers unleashed a torrent of online spending this Black Friday, reaching a staggering $11.8 billion, according to data meticulously compiled by Adobe Analytics. The firm, which monitors over a trillion visits to U.S. retail websites, confirmed this figure represents a new high, surpassing the $10.8 billion spent during Black Friday of the previous year. Between the peak hours of 10 AM and 2 PM, shoppers were reportedly spending an astounding $12.5 million per minute. Forbes cites Adobe’s statement, highlighting that Black Friday has solidified its position as a "major e-commerce moment," as an increasing number of consumers choose the convenience of online shopping to capitalize on deals.
Looking ahead, projections indicate that Cyber Monday, slated for December 1st, will eclipse Black Friday’s performance, with Reuters reporting expectations of $14.2 billion in online spending.
Data from sources like Adobe and Salesforce provide valuable early insights into broader holiday shopping trends. Adobe forecasts a total of $253.4 billion in holiday spending this year, a notable increase from the $241.1 billion recorded in 2024.
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Salesforce’s data reveals $79 billion in global Black Friday spending, with $18 billion originating from the United States, marking year-over-year increases of 6% and 3%, respectively. However, this growth may be partially attributed to rising prices, as Salesforce’s data also indicates an average price increase of 7%, while order volumes experienced a 1% decline.
Both Adobe and Salesforce emphasize the growing influence of artificial intelligence (AI) on holiday shopping. Salesforce estimates that AI and AI agents influenced $22 billion in global sales between Thanksgiving and Black Friday, though the precise scope of this influence remains somewhat ambiguous.
The data regarding the comparison between online and in-person shopping at brick-and-mortar stores presents a mixed picture. RetailNext reports a 3.4% decrease in in-store traffic nationwide, while Pass_by indicates an overall foot traffic increase of 1.17%, with department stores experiencing an even more significant surge of 7.9%.
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