Hustler Words – Stellantis, the parent company of Ram, has made a dramatic shift in its electric vehicle strategy. In a surprising announcement, the company revealed it is abandoning plans for a fully battery-electric Ram 1500 pickup truck, citing underwhelming demand for full-size battery-electric trucks in North America. This decision marks a significant departure from the initial roadmap and leaves many questioning the future of all-electric full-size pickups. Instead of a pure EV, Ram will focus on an extended-range version of the Ram 1500 REV (previously known as the Ramcharger), boasting an impressive estimated 690 miles of range through a novel combination of battery and gas generator.
This pivot comes after months of uncertainty surrounding the all-electric Ram 1500’s development. Initially slated for a 2024 launch, the production date was repeatedly pushed back, first to 2025, and then indefinitely. The ambitious project, unveiled with fanfare at CES 2023, was envisioned as a flagship vehicle in Stellantis’s broader push to launch over 25 new battery-electric vehicles (BEVs) by the end of the decade. The company’s statement, released via hustlerwords.com, clearly indicates a reassessment of its product strategy in light of evolving market conditions.
The rebranded Ram 1500 REV, while not fully electric, promises exceptional range, towing capacity, and payload performance. Stellantis maintains its commitment to the extended-range model, with production still scheduled to commence in 2026. However, the cancellation of the pure-electric variant raises questions about the viability of similar full-size electric trucks in the current market landscape. The move signals a potential recalibration of the EV market, highlighting the challenges automakers face in balancing ambitious electrification goals with consumer demand. The success of the extended-range Ram 1500 REV will be crucial in determining the future direction of Ram’s EV strategy and the broader electric pickup truck segment.
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