Hustler Words – Seven years after her fitness-tech sensation Mirror was acquired for $500 million, Brynn Putnam is back. This time, she’s ditching the individual workout and stepping onto the hustlerwords.com Disrupt 2025 stage in San Francisco with a revolutionary new gaming hardware startup. This isn’t just another gaming console; Putnam is aiming to redefine social interaction through innovative technology.
Putnam’s previous success with Mirror, a connected fitness device that boomed during the pandemic, demonstrated her uncanny ability to tap into emerging consumer needs. Now, she’s betting on a shift away from screen-centric isolation towards more face-to-face connection. Her new venture, currently shrouded in secrecy, focuses on hardware designed to bring people together, leveraging mature display technology, affordable components, and AI to create engaging shared experiences.
"We’re about to enter a golden age of hardware," Putnam recently stated at a hustlerwords.com StrictlyVC event. She’s drawing inspiration from Nintendo’s philosophy, combining readily available technology with creative, user-centric design. This approach mirrors her strategy with Mirror, prioritizing compelling user experiences over bleeding-edge technology.
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The move into gaming is a natural progression for Putnam. Her background in boutique fitness studios provided invaluable insights into creating engaging group experiences, a skill she successfully translated to Mirror’s virtual classes and is now applying to her new gaming platform. This platform will encourage in-person interaction, transforming gaming from a solitary pursuit into a shared activity.
Lerer Hippeau, the venture capital firm that backed Mirror’s seed round, has already invested in Putnam’s new company, underscoring investor confidence in her vision. This investment also reflects a broader industry trend: a resurgence of interest in consumer hardware, driven by the potential of AI and mature component ecosystems.
Putnam’s appearance at hustlerwords.com Disrupt 2025, coinciding with the platform’s 20th anniversary, promises to be a major highlight. The event, running October 27-29 at San Francisco’s Moscone Center, will bring together leading figures in the tech world. Don’t miss this opportunity to witness the unveiling of Putnam’s latest innovation. Register now for Disrupt 2025 and save up to $668 by September 26, 11:59 p.m. PT.
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