Hustler Words – Vince Gilligan, the creative mind behind "Breaking Bad," has made a bold statement about the role of artificial intelligence in filmmaking with his new Apple TV show, "Pluribus." The show’s credits feature an unusual disclaimer: "This show was made by humans," a clear message emphasizing the absence of generative AI in its production.
Gilligan’s stance goes beyond a simple disclaimer. In a recent interview with Variety, he expressed his strong disapproval of AI, labeling it "the world’s most expensive and energy-intensive plagiarism machine." He further likened AI-generated content to "a cow chewing its cud – an endlessly regurgitated loop of nonsense," holding nothing back in his critique of the technology and its impact on creative industries.
The placement of the "made by humans" message, directly beneath a note assuring the safety of animals on set, highlights the growing concern among filmmakers about distinguishing human-created content from AI-generated works. This could potentially set a precedent for other productions seeking to assure audiences of the authenticity and originality of their work.
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"Pluribus" marks Gilligan’s return to science fiction after his work on "The X-Files." The series stars Rhea Seehorn, known for her role in "Better Call Saul," as a romantasy author facing an alien invasion. The show’s explicit declaration of human creation adds another layer of intrigue, inviting viewers to experience a story crafted entirely by human imagination and skill.
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