Hustler Words – Apple is reportedly developing its own AI "answer engine" to rival ChatGPT, signaling a major push into the competitive AI landscape. Bloomberg’s Mark Gurman reports that Apple has quietly assembled a team, internally dubbed "Answers, Knowledge, and Information," dedicated to building this innovative technology.
The project aims to create a system capable of providing comprehensive answers to user queries by drawing information from across the internet. This could manifest as a standalone application or be integrated into existing Apple services like Siri and Safari, significantly enhancing their search capabilities.
Apple’s recruitment efforts further support this development, with job postings specifically targeting individuals with expertise in search algorithms and engine development. This indicates a serious commitment to building a robust and sophisticated AI-powered search solution.
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While Apple has already incorporated ChatGPT into Siri, the development of a more personalized and AI-driven Siri update has faced repeated delays. Furthermore, Google’s recent antitrust defeat could potentially force Apple to reconsider its existing search partnership, making an in-house AI answer engine an even more strategic move. This project could be the key to Apple maintaining its competitive edge in the evolving world of AI-powered search.
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