Hustler Words – Apple CEO Tim Cook has reportedly issued a rallying cry to employees, emphasizing the critical need for the company to dominate the burgeoning field of Artificial Intelligence. According to a report by Mark Gurman of Bloomberg, Cook addressed Apple staff in an hour-long all-hands meeting, declaring that securing a leading position in AI is paramount for the tech giant.
This internal address follows Cook’s recent statements to investors and analysts during an earnings call, where he pledged a "significant" increase in Apple’s AI investments. The message to employees appears to echo this sentiment, with Cook reportedly stating, "Apple must do this. Apple will do this. This is sort of ours to grab."
While Apple has introduced several AI-driven features under the "Apple Intelligence" banner in the past year, the highly anticipated enhancements to Siri, its voice assistant, have faced substantial delays. Cook seemingly acknowledged that Apple has lagged behind its competitors in the AI race.
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He reportedly said, "We’ve rarely been first," and cited examples like the Mac, iPhone, iPad and iPod, noting that predecessors existed for each. However, Cook emphasized that Apple ultimately revolutionized those categories by creating the "modern" versions of those products. This suggests Apple intends to follow a similar trajectory in AI, focusing on innovation and refinement to ultimately lead the market.
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