Hustler Words – Pronto, a New Delhi-based startup offering on-demand cleaning, laundry, and home services within 10 minutes, has witnessed a meteoric rise, tripling its valuation to $45 million in just 90 days. This follows a $2 million seed round in May at a $12.5 million valuation, and a recent $11 million Series A round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The rapid growth is fueled by a fivefold increase in revenue since launching just three months ago, according to founder and CEO Anjali Sardana. Pronto now boasts four-digit daily bookings and projects annual recurring revenue between $750,000 and $1.5 million.
Sardana attributes this success to rapid scaling and investor recognition of the team’s execution capabilities. Rahul Garg, a partner at General Catalyst, highlighted Sardana’s leadership as a key factor, impressed by her achievements and the positive feedback from both customers and service providers. He emphasized the vast market potential, citing 180-190 million Indian nuclear families as potential customers and a substantial workforce ready to tap into a $35 billion cumulative wage pool.
Pronto’s expansion strategy involves increasing its presence in Gurugram, with six hubs currently serving customers within a 1.5-mile radius, and plans to expand into major cities like Mumbai and Bengaluru within the next 12-18 months. The company currently employs 33 people and has 750 workers on its platform. Pronto is not alone in this burgeoning market; competitors like Snabbit and Urban Company are also vying for a share of this rapidly growing sector. The success of Pronto underscores the explosive growth of quick-commerce in India and the significant investor interest in this space. The company’s ability to deliver essential services within minutes is clearly resonating with consumers and investors alike.
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